Business Marketing Management: B2B

By Michael D. Hutt, Thomas W. Speh, Thomas W Speh

Book Overview

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 032458167X
• ISBN13: 9780324581676
• Release Date: February 2009
• Publisher: South-Western College Pub
• Length: 672 Pages
• Weight: 3.15 lbs.
• Dimensions: 10.0" x 1.3" x 8.3"