Business Marketing: An Interaction and Network Perspective

Book Overview

Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi- in industrial markets. During the late 1980s our view ness relationships on business... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 9401042810
• ISBN13: 9789401042819
• Release Date: October 2012
• Publisher: Springer
• Length: 635 Pages
• Weight: 1.99 lbs.
• Dimensions: 1.3" x 6.1" x 9.2"