Business Management: An African Perspective

By Cecile Niewenhuizen

This book provides invaluable information on the business world and business management in an African context, with plenty of examples and case studies relevant to this continent. Experts in the areas of specialisation of the various business functions, including financial management, human resource management, management information systems, marketing management, operations management, purchasing management, supply chain management and public relations, contributed to the book to provide a useful combination of both theory and practice. Detailed information of the management function including planning, organising, leading and control, the business environment, entrepreneurship and ethics that are relevant to all

the business functions, provide a holistic view of business and business management in general.

The authors are all experienced in their fields of expertise, on a practical as well as academic level. Therefore, the information shared in this book is informative and practical. It is a book written by experts, sharing valuable information with developing business managers and owners.

As authors we trust that the readers and students of business management will not only learn the basics of business management but will also apply this knowledge in their careers.

• Format: Paperback
• Language: English
• ISBN: 1485130557
• ISBN13: 9781485130550
• Release Date: November 2019
• Publisher: Juta & Company Ltd
• Length: 618 Pages
• Weight: 2.40 lbs.
• Dimensions: 1.3" x 7.4" x 9.7"