Business Leaders Marketing to Bottom of the Pyramid Consumers in Nigeria: A Dissertation Study

By Dr Chantell Beaty and Dr. Chantell Beaty

Abstract - Business leaders often leave more than half of the world's population-the bottom of the pyramid (BOP), a $5-trillion market of potential consumers-untapped for products and services on... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1537687743
• ISBN13: 9781537687742
• Release Date: September 2016
• Publisher: Createspace Independent Publishing Platform
• Length: 188 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"