Business Intelligence and Modelling: Unified Approach with Simulation and Strategic Modelling in Entrepreneurship

By Damianos P Sakas

Book Overview

This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.

• Format: Paperback
• Language: English
• ISBN: 3030570673
• ISBN13: 9783030570675
• Release Date: February 2022
• Publisher: Springer
• Length: 539 Pages
• Weight: 1.71 lbs.
• Dimensions: 1.1" x 6.1" x 9.2"