Business Intelligence and Big Data: Drivers of Organizational Success

By Celina M Olszak

The book provides a theoretically and empirically grounded discussion how to design and use business intelligence (BI) and Big Data (BD) to benefit organizations. It examines the conceptualization of BI and BD, applications of BI and BD, BI and BD maturity, and factors of BI- and BD-based success, as well as presents an application framework.

• Format: Paperback
• Language: English
• ISBN: 0367622793
• ISBN13: 9780367622794
• Release Date: September 2023
• Publisher: Auerbach Publications
• Length: 178 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"