Business Innovation: A Case Study Approach

By Vijay Pandiarajan

Book Overview

This book provides an understanding of innovation models and why they are important in the business context, and considers sources of innovation and how to apply business frameworks using real-world examples of innovation-led businesses.

After providing a solid background to the key concepts related to innovation models, the book looks at why innovation takes place and where the sources of innovation lie, from corporate research to crowd-sourced and government-funded initiatives. Innovation models across manufacturing, services and government are explored, as well as measuring innovation, and the impact of design thinking and lean enterprise principles on innovation and sustainability-driven imperatives.

Offering a truly comprehensive and global approach, Business Innovation should be core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Innovation Management, Strategic Management and Entrepreneurship.

• Format: Paperback
• Language: English
• ISBN: 1032041870
• ISBN13: 9781032041872
• Release Date: January 2022
• Publisher: Routledge
• Length: 334 Pages
• Weight: 1.26 lbs.
• Dimensions: 0.7" x 6.7" x 9.6"