Business in a Changing World

By Ramon J. Aldag, William H. Cunningham, Mary S. Stone, et al.

Book Overview

This third edition of a work formerly known as Introduction to Business examines controversial business topics. They include the downfall of communism and the new economic order, the new Euopean community, characteristics of entrepreneurs and the US savings and loan crisis. 50 real-life cases from actual companies are featured, including R.J. Reynolds, McDonalds, GM Saturn, Disney and Citicorp.

• Format: Hardcover
• Language: English
• ISBN: 0538813911
• ISBN13: 9780538813914
• Release Date: August 1992
• Publisher: South-Western Pub
• Length: 800 Pages
• Weight: 3.60 lbs.
• Dimensions: 10.3" x 1.3" x 8.3"