Business Gamification For Dummies

by Kate Shoup, Kris Duggan, Katherine Shoup

Book Overview

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1118466934
• ISBN13: 9781118466933
• Release Date: February 2013
• Publisher: John Wiley & Sons
• Length: 320 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 7.4" x 9.2"