* Combines language learning and background to doing business in France * Ideal for European business courses Assumes a basic standard of French, and consists of short independent units which can be worked through on a self study basis or within a larger class group. Each unit looks at various aspects of French business, such as trade fairs and exhibitions, sales negotiation, consumer attitudes, business lunches, and travel, introducing dialogues and comprehension exercises, along with a wealth of information on business practices, institutions and communications. Suitable for sales and marketing executives and students studying business languages at all levels.
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