Business Forecasting (8th Edition)

By John E. Hanke and WICHERN HANKE

Book Overview

This top-selling book presents, in a straightforward, application-driven manner, the basic statistical techniques necessary for preparing individual business forecasts and long-range plans. The emphasis is on the application of techniques by management for decision-making. This essential book provides understandable coverage of several important topics, often omitted from other books, including econometrics; autocorrelation analysis and the use of Box-Jenkins techniques; judgmental forecasting techniques; and the means of selecting the correct forecasting technique and analyzing data. The book also reviews statistical concepts prior to introducing material that requires an understanding of those concepts. The sixth edition of Business Forecasting has been revised to include instructions on using Excel spreadsheets and the statistical package MINITAB in forecasting. An essential reference for every professional in a business of any size, from large corporations to small family-run firms.

• Format: Hardcover
• Language: English
• ISBN: 0131412906
• ISBN13: 9780131412903
• Release Date: January 2004
• Publisher: Prentice Hall
• Length: 535 Pages
• Weight: 2.75 lbs.
• Dimensions: 10.3" x 1.0" x 8.3"

Customer Reviews

Very good book for a difficult subject

Forecasting and statistics are not easy for even the most experienced grad students and professors, but this book really helps to tie in basics with advanced concepts.