Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and Its Stakeholders

by Ron Culp and Matthew W. Ragas

Book Overview

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college.
Business Essentials for Strategic Communicators...

• Format: Paperback
• Language: English
• ISBN: 1349481882
• ISBN13: 9781349481880
• Release Date: December 2014
• Publisher: Palgrave MacMillan
• Length: 211 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"