Business-Driven Research & Development: Managing Knowledge to Create Wealth

By Ashok S (Ashok Sekhar) Ganguly and Ashok S. Ganguly

Book Overview

Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

• Format: Paperback
• Language: English
• ISBN: 1349417122
• ISBN13: 9781349417124
• Release Date: January 1999
• Publisher: Palgrave MacMillan
• Length: 202 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.5" x 5.3" x 8.0"