Business Digitalization: Corporate Identity and Reputation

This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.

• Format: Hardcover
• Language: English
• ISBN: 1032512350
• ISBN13: 9781032512358
• Release Date: September 2023
• Publisher: Routledge
• Length: 188 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"