Business development models through web channels

By K Hariharan

INTRODUCTION

The global economy has undergone a paradigm shift because of the convergence

of digital technology, intellectual property, and customer supremacy. Such a paradigm

shift can be characterized as follows: It is a shift in emphasis from physical assets and

products to intellectual assets and services. It is a shift in emphasis from monetary

capital ownership by shareholders to human capital ownership by employees. It is a

shift in emphasis from mass standardization to mass customization. It is a shift in

emphasis from stand-alone competition to cooperative competition within an

ecosystem of partners.

• Format: Paperback
• Language: English
• ISBN: 6428604124
• ISBN13: 9786428604129
• Release Date: September 2022
• Publisher: Madurai Kamraj University
• Length: 326 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"