Business Development for Starters and Dummies

By JOHN COLE PH.D and John Cole

This book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.Learn the core concepts of business development, and how it differs from salesBuild a practical, step-by-step business development strategyIncorporate marketing, sales, and customer management in general planningDevelop and implement a growth-enhancing partnership strategyRecognising that business development is much more than just sales is the first important step to sustained growth.

• Format: Paperback
• Language: English
• ISBN: B0923Y7YKX
• ISBN13: 9798734977507
• Release Date: January 1
• Publisher: Independently Published
• Length: 80 Pages
• Weight: 0.23 lbs.
• Dimensions: 0.2" x 5.5" x 8.5"