Business Demography: A Guide and Reference for Business Planners and Marketers

by Louis G. Pol

Developed specifically as a professional guide and reference, this unique handbook demystifies demographic analysis for the business person and shows how its principles may be profitably applied in any type of corporate or institutional setting. The basic principles of demographic analysis are carefully explained in the introductory chapters. Following an overview of demographics and demographic change in the United States, Pol looks at various data...

• Format: Hardcover
• Language: English
• ISBN: 0899302181
• ISBN13: 9780899302188
• Release Date: November 1987
• Publisher: Praeger
• Length: 310 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"