Business Creativity: Breaking the Invisible Barriers

By Reuben Mondejar and Arthur Gogatz

Book Overview

Many companies and organizations have found it difficult to develop creative skills. The authors argue that while individuals have inherent creativity there are a number of assassins or barriers that block individual creative development. This bold new approach to creativity enhancement will focus upon how to remove this block of barriers and create conditions under which creativity can flourish.

• Format: Paperback
• Language: English
• ISBN: 1349522694
• ISBN13: 9781349522699
• Release Date: October 2004
• Publisher: Palgrave MacMillan
• Length: 285 Pages
• Weight: 0.93 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"