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Paperback Business Communication Book

ISBN: 6202525908

ISBN13: 9786202525909

Business Communication

Communication refers to a common ground of understanding. The two way communication process promotes co-operation and mutual understanding. It is a continuous process which mainly involves three elements- sender, receiver and message. It is the essence of management and aims to bring managerial effectiveness in an organisation. It acts as a basis for coordination in the organisation. It is essential for the quick and effective performance of the entire...

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Format: Paperback

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