Business Communication

By Reeta Dwivedi

Communication refers to a common ground of understanding. The two way communication process promotes co-operation and mutual understanding. It is a continuous process which mainly involves three elements- sender, receiver and message. It is the essence of management and aims to bring managerial effectiveness in an organisation. It acts as a basis for coordination in the organisation. It is essential for the quick and effective performance of the entire organisation. Communication is a key to the directing function of management. In lack of good communication skill, all the abilities become irrelevant.

• Format: Paperback
• Language: English
• ISBN: 6202525908
• ISBN13: 9786202525909
• Release Date: April 2020
• Publisher: LAP Lambert Academic Publishing
• Length: 188 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"