Business Communication: Process and Product (with Student Premium Website Printed Access Card) [With Access Code]

by Mary Ellen Guffey and Dana Loewy

Book Overview

BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1285094069
• ISBN13: 9781285094069
• Release Date: January 2014
• Publisher: Cengage Learning
• Length: 704 Pages
• Weight: 3.73 lbs.
• Dimensions: 1.2" x 8.6" x 10.9"

Customer Reviews

THE book on Business Communications

This book will make you stand out from others in the business world. This is the "how-to" book on letters, meetings, presentations etc. of all kinds and it will MAKE you a professional!

Perfect for the Classroom!

I am an instructor at a business college, and this textbook (along with the accompanying website for students) proved to be wonderful for use in the classroom. The chapters were lively (even for a four-hour lecture class!) and provided real-world details and examples. The website accompanying the textbook has plenty of extra information for classroom use, as well as activities that students can do to review chapters and test their grammar skills.

A Great Book for College Students

Business Communication: Process and Product has been the best textbook I have worked with. Everything is presented in a clear and reader-friendly manner. Of all the books I have had to purchase for my courses, this was well worth the investment. Even though I recently earned my degree, and am no longer taking classes, I am still benefiting from owning this book.

BC:PP is an instructor's dream!

I teach an entry level MBA class that focuses on Leadership and Communication. Previously, the text for this class was average to poor. I dreaded using it. Starting this semester, we're using Mary Ellen Guffey's Business Communication: Process and Product text. It's a dream! It's a joy as an instructor to have an academic text such as BC:PP that is (a) very applicable to real-world business situations, (b) easy and fun to read, and (c) filled with tons of great ideas for class and homework assignments. In addition, instructors can request support materials such as video, PowerPoint chapter reviews, chapter tests, etc. that save a TON of time and effort! I am truly enjoying using this book, as are my students. I'd HIGHLY recommend it for any undergrad or graduate level communication course!

Business Communication: Process and Product

This text is a valuable teaching tool with lots of examples and models for the blossoming business writer. As a writing skills instructor at a well-respected technical college, I have found this book to be a valuable resource not only as an instructional text, but also as a personal library reference for students as they enter employment and need models to help them produce professional, well-organized documents. I also appreciate the support the author offers instructors and students through her web site that accompanies the text. Thank you for a text that breaks the writing process into the basic steps for writers who need some confidence-building in their writing skills.