Loose Leaf for Business Communication: Developing Leaders for a Networked World

By Peter Cardon

In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world--transforming them into leaders for a networked world.

• Format: Loose Leaf
• Language: English
• ISBN: 126642167X
• ISBN13: 9781266421679
• Release Date: January 2023
• Publisher: McGraw-Hill Companies
• Length: 640 Pages
• Weight: 3.00 lbs.
• Dimensions: 0.9" x 8.3" x 10.7"
• Grade Range: Postsecondary