Loose Leaf for Business Communication: Developing Leaders for a Networked World

By Peter Cardon

In Business Communication : Developing Leaders for a Networked World,Peter Cardon is taking apractitioner and case-based approachto help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated withConnect for Business Communication , Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date withcultural and technologicalchanges in the business world--transforming them into leaders for a networked world.

• Format: Loose Leaf
• Language: English
• ISBN: 126642167X
• ISBN13: 9781266421679
• Release Date: January 2023
• Publisher: McGraw-Hill Companies
• Length: 640 Pages
• Weight: 3.00 lbs.
• Grade Range: Postsecondary