Business Comes To The Expert: A Proactive Marketing Plan For Professional Practice Firms

By Brenda Richards and Kathleen Soldati

How does a firm go beyond simply answering requests for proposals and take charge of its marketing? By using the knowledge and skill that are readily available to them, architecture, engineering, planning, interior design, construction, and other professional practices can become go-to service providers. Business Comes to the Expert: A Proactive Marketing Plan for Professional Practice Firms instructs readers in new ways of thinking about marketing. They also get the strategies and tools they need to put these concepts into practice. Business Comes to the Expert will help professional practice firms create a marketing plan, manage it on a daily basis, and drive business to the firm. The process outlined in Business Comes to the Expert relies on a simple management tool - the to-do list - to develop tasks, identify responsible parties, set deadlines, and create agendas and milestones. Authors Brenda Richards and Kathleen Soldati instruct readers on how to use a firm's greatest asset - its knowledge - to signal that it has what the market is seeking. Through knowledge management, a firm can draw business to its door by capturing prospects' attention with story ideas. By signaling to would-be clients "I know what you want and I've got it," firms will capture a marketing advantage that ultimately drives success.

• Format: Paperback
• Language: English
• ISBN: 0978555252
• ISBN13: 9780978555252
• Release Date: May 2008
• Publisher: Greenway Communications
• Length: 198 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 8.0" x 8.0"

Customer Reviews

Add real value

Clients want professional experts that understand their business as well as, if not better than, they do. Those individuals and firms who are truly experts have the capacity to add real value on a variety of levels, including their client's bottom line. Those who understand this will distinguish themselves from the competition and ultimately succeed. Richards and Soldati have written "Business Comes to the Expert" for principals and partners of small or new professional firms who generally get it intuitively, but may not have, as yet, achieved success. The book contains concrete recommendations and management tools that will surely help move them in the right direction. But, the real benefit is its clear, concise reinforcement of fundamental marketing principles organized around an expertise based practice. I highly reccommend it.