Business As UnUsual: How to Thrive in the New Renaissance

By Rick Yvanovich

Book Overview

NOTHING IS GOING BACK TO NORMAL.

The COVID-19 pandemic shook the foundations of our world. Businesses crumbled, industries stalled, borders shut, and life as we knew it was put on hold. Hopes for a quick return to "business as usual" faded as the months dragged on and new waves of uncertainty-lockdowns, restrictions, remote work, and economic disruption-swept across the globe.

What emerged instead was a need to adapt, reinvent, and reimagine. From the way we work to the way we live, travel, and lead, COVID-19 forced a dramatic shift in priorities, perspectives, and possibilities. We now live in a world where agility, creativity, and resilience are more critical than ever before.

In response to this shifting landscape, best-selling author, serial entrepreneur, and executive coach Rick Yvanovich presents Business As UnUsual-a powerful guide to thriving in an unpredictable era. This book provides the mindset, skills, tools, and game plans needed to not only survive disruption, but to lead, grow, and succeed because of it.

Inside, you'll discover how to:

Rebuild and organise your "castle" for long-term successEmbrace coaching as a vital 21st-century leadership skillAlign your values with habits to achieve meaningful goalsUnderstand and respond to the changing nature of workLeverage assessments and tools to build your personal game planUpskill for the next decade's opportunities and challengesSurround yourself with excellence and become a beacon of it

Whether you're a business owner, leader, aspiring entrepreneur, or changemaker navigating a world in flux, Business As UnUsual is your roadmap. With clear strategies and real-world wisdom, it equips you to face uncertainty with confidence and step into a future filled with possibility.

Now is not the time to cling to old norms. It's time to think differently, act boldly, and lead with purpose.

Step into the new Renaissance of business and life-get your copy of Business As UnUsual today.

• Format: Hardcover
• Language: English
• ISBN: 1923431935
• ISBN13: 9781923431935
• Release Date: August 2025
• Publisher: Trg International
• Length: 350 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"