Business Analytics Essentials: A Foundation for Data-Driven Decision Making

By Dr Lakshmi Shankar Iyer, Dr Bindhia Joji, Dr Saseekala M

The book Business Analytics Essentials: A Foundation for Data-Driven Decision Making' introduces key analytics concepts like foundations and types of analytics, data visualization, machine learning, and ethical way of handling data.

Through real-world case studies, practical insights, and industry-informed content, the book bridges academic foundations with business applications covering diverse sectors like finance, healthcare, retail and much more.

• Format: Paperback
• Language: English
• ISBN: B0FLQNVC2Z
• ISBN13: 9798898797706
• Release Date: August 2025
• Publisher: Notion Press
• Length: 296 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"