
This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.
Taking a highly practical approach, it covers major use cases for analytics across different business areas,...

This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.
Taking a highly practical approach, it covers major use cases for analytics across different business areas,...