Business Acumen for Strategic Communicators: The Workbook

by Matthew W. Ragas

Business fluency is essential today for effective strategic communication. To fulfill the mandate of trusted counselors and advisors to executives and the C-suite, communication professionals must no longer just have excellent communication skills, but they must understand and speak the language of the business world. The challenge is that many communication graduates and professionals did not go to business school and do not hold an MBA.

Business...

• Format: Paperback
• Language: English
• ISBN: 1837970858
• ISBN13: 9781837970858
• Release Date: September 2024
• Publisher: Emerald Publishing Limited
• Length: 324 Pages