Business Across Cultures: Effective Communication Strategies

by Sarah Lynn and Laura Monahon English

This text takes a business-case approach to looking at cross-cultural business practices and values, and how these affect international business conduct. A task-based, self-explanatory text, this work... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0201825325
• ISBN13: 9780201825329
• Release Date: January 1995
• Publisher: Addison Wesley Longman
• Length: 182 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.4" x 8.1" x 10.0"

Customer Reviews

An excellent foundation for ESL students

I've used this book for a number of years with managers from different countries as well as with college students in China. My only complaint is that the publisher has not updated the material. For example, there's no mention of the Internet or use of email for business communications. However, the text, cases, activities, vocabulary, etc. provide the ESL teacher with a great foundation that can easily be built on. Suitable for a wide range of English language abilities but geared toward intermediate students. This remains the most effective business-culture text I've been able to find.

Great Textbook for Business Culture ESL Class

This series of case studies is an excellent template for upper intermediate and higher ESL students interested in discussing cultural issues in a business context. I used this in Japan for a few years. The book is well suited for a jigsaw approach by initially dividing the class in 2, then pairing students for an information exchange before a round table discussion. The vocabulary is challenging at that level, and there are additional word form exercises at the end of each unit. There's lots of room for teachers and students to build on the themes with personal anecdotes, and for extensions into vocabulary and pronunciation. Students get lots of opportunity to participate, analyse, and give opinions, and use the target vocabulary - and there's always an opportunity to compare the topic cultures with the local culture. This is a great course book for an introduction to Business cultural issues for ESL students.