Bullwinkle on Business: Motivational Secrets of a Chief Executive Moose

By John Hoover

Book Overview

Sooner or later it was bound to happen. The world of business has now grown hungry for a fresh, new voice to speak out for organizational excellence in the free enterprise system. But where is a great leader who possesses the stature, the stamina, and the swagger to be called the consummate CEO? Who can grasp the helm of business in a shifting global economy and steady the ship? Who can capture the confidence of consumers and anxious business professionals on every continent and calm their anxiety with nerves of steel? Look no further than Frostbite Falls, Minnesota. Cast your eyes toward that imposing figure with antlers spread wide and a profile that protrudes into next week. Step aside Warren Benis, Ken Blanchard, Jim Collins, Steven Covey, Spencer Johnson, Donald Trump, and even Jack Welch. Make way for that superb snout that belongs to none other than the magnificent moose himself, Bullwinkle. But how can a solitary moose, revered by millions, maintain his competitive edge amidst so much acclaim? How can he focus in the blinding spotlight of fame and fortune? How can he sustain a significant value proposition when he can't even spell the term? By teaming up with someone more talented, intelligent, and resourceful, of course. And so the saga of Bullwinkle J. Moose and his better angel, Rocket J. Rocky Squirrel begins. Bullwinkle and his better angel, Rocky, become the Chief Executive and Chief People Officers, respectively, of the Frostbite Falls Mitten Company. But Bullwinkle is soon seduced by the trappings of power and prestige. He begins to believe his own press clippings and forgets who makes the business run and who the business exists to serve. Theantics of Bullwinkle's bungling and misguided management consultants, Boris and Natasha, only serve to auger the maladroit moose deeper into his own entropy. Former communist comrades--now turned capitalist colleagues--Fearless Leader (now Chief Evil Officer) sends his most notorious spies to steal Western business secrets. Mr. Peabody and his adroit pupil, Sherman, use the WayBac Machine to monitor lessons learned from leaders throughout history. The Beagle and his adopted boy draw concise correlations to how Rocky helps his much-headed friend learn that only enthusiastic people can energize an enterprise. By teaching Bullwinkle to unleash the collective wisdom, experience, and talent of his team members, Rocky transforms a moose with marginal managerial potential into a magnificent motivator. You won't want to miss a single episode of BULLWINKLE ON BUSINESS.

• Format: Hardcover
• Language: English
• ISBN: 031236265X
• ISBN13: 9780312362652
• Release Date: March 2007
• Publisher: St. Martin's Press
• Length: 240 Pages
• Weight: 1.00 lbs.
• Dimensions: 9.4" x 1.1" x 6.5"

Customer Reviews

The Big "B" is Back

I spotted this book and thought to myself, "This is either a funny book with boring business advice or a boring book with decent business advice." Before I knew it I was laughing aloud at the antics of Bullwinkle as Chief Executive Moose. Boris and Natahsa as the evil 'Konsultants' are too much. Mr. Peabody and Sherman are their usual curious selves, traveling into the past via the WayBac Machine to visit great moments in business. Then I found myself turning page after page in the training exercises that accompany each chapter thinking, "This guy, Hoover, read my mind. If my boss would listen to me once in awhile, this is exactly what I'd tell him to shape up our business." Bullwinkle on Business is a home run...funny characters in funny business episodes, topped off with practical, how-to business advice on building and sustaining powerful relationships with employees. Enjoy this book and, "May the Moose be With You!"The Five Dysfunctions of a Team: A Leadership Fable