Bulletproof News Releases: Help at Last for the Publicity Deficient

By Kay Borden

Blows the lid off one of the most effective yet elusive marketing tools known to man -- newspaper publicity. Written specifically for entrepreneurs and small businesses by 135 American newspaper... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0963747703
• ISBN13: 9780963747709
• Release Date: January 1994
• Publisher: Franklin Sarrett Pub
• Length: 173 Pages
• Weight: 0.95 lbs.
• Dimensions: 11.0" x 8.5" x 0.8"

Customer Reviews

Great info - easy to follow

This is a great PR read. I bought this when I was just starting out in PR, and I can't tell you how many times I have referred to it since then. What I like best about the book is that it doesn't just give you pie-in-the-sky objectives like "develop your brand." What the book offers is specific actions you can take and ideas you can springboard off of to create publicity for your small business or non-profit. REAL ideas, not just puffery. The authors suggest specific stories for certain times of the year, they outline news cycles, they try to teach folks how to distinguish from real news and self-serving fluff.

If your business needs publicity - get this book!

So you own your own small business. You don't have a lot of money for advertising, but you need to promote your business. Read Bulletproof News Releases. Kay Borden explains to you a) What editors look for in a good news release. b) How to write a release that gets the editor's attention. c) Brainstorming on ideas for releases. d) How to follow-up with editors.What made me plunk down my money for the book is that Kay includes quotes from over 100 newspapers editors on what they like and don't like about releases. There are many books about writing news releases, but they are by marketing people. Bulletproof News Releases gives you the advice of the people who determine exactly what gets printed in the paper.I used the advice from the book and my first news release resulted in a feature article on me and my business with a color picture. This was in a regional paper with a circulation of 80,000. The day the story appeared, I received a call from a prospect that resulted in a $5,000 order! That alone was a 26,000% return on the $19 book investment. To run a color ad the size of the article that appeared would have cost me over $700. The article was free and most people believe the articles more than they believe the ads.If your business needs publicity - get this book!

Buy this book

If you're in business, and you think that press releases are just another form of advertising, you're probably shooting youself in the foot.This book tells you who the one person is that you need to target your release to (the editor), and what they're looking for (something newsworthy). Most press releases are badly disguised marketing copy, and consequently get thrown out almost immediately.By following the instructions in this book on how to find something newsworthy about your company, and how to present it for maximum impact to the editor, your press releases will stand out from the crowd, and you will 'get ink'!It worked for me!

I have to share this!

This book is full of wonderful advice. I was able to secure publicity for my new business venture in the two largest local newspapers! Bulletproof News Releases is extremely easy to read and packed with valuable information from cover to cover. I especially enjoyed Chapter 4, "News Under Your Nose," which helped me tailor my news releases to the local audience.

No fluff! All meat.

I've read Bulletproof News Releases at least four times. The insightful advice by editors throughout the book is invaluable at driving home the basics every business needs to know to get their publicity efforts off the ground and then score repeatedly. Bulletproof News Releases has helped me publicize my businesses, Peachtree Movers, Inc. and Office Moving Systems, Inc., in seven trade journals and business publications, and last year I scored big with an article in The Wall Street Journal.I've read many other marketing books and have been frustrated with their lack of substance. I've practically worn out my copy of Bulletproof News Releases scribbling notes and comments in the margins. This book not only tells you what to do but how to do it.