Bullet Points

By Kevyn DeMartino

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0976079704
• ISBN13: 9780976079705
• Release Date: September 2004
• Publisher: Barrymore Press
• Length: 114 Pages
• Weight: 0.04 lbs.
• Dimensions: 1.0" x 5.0" x 7.0"

Customer Reviews

What A Terrific Tool!

"Propaganda, Disinformation, Deception (Use 'Em!)" is been my favorite chapter in Bullet Points! Being in medical device sales, I've had this tactic used against me regularly by my competition. But knowing what they are up to allows me to calmly react with out over reacting ... with a focus on having and maintaining great customer relationships, I can force my competitors to defend their accusations; to provide valid proof of the claims they are making against me and my company. Most can't back them up, placing an element of disbelief in their messaging and creating doubt with my customers the next time the competitor comes calling. What a terrific tool in helping to grow my business! Takes the emotion out of things which is difficult to do in the heat of the moment - I carry it in my briefcase and refer to it often"

FD Williams

I grew up on military bases and now I am an entrepreneurial investor in small companies for a private equity firm. Just completed Bullet Points and it really resonated. The book applies the proven principles of military strategy to business in a format that is easy to understand, with relevant and insightful comparisons from the battlefield to the boardroom. It illustrates the close connection between victory in business and war. I enjoyed the book and would recommend it for those who are aiming to improve tactical thinking or management performance in any field of commerce.

Bullet Points Strikes the Right Target

The new business book, Bullet Points by Kevyn DeMartino, really strikes the right target. In this world of waging war, the business of war and the business of business, it makes sense for every corporate executive and aspiring corporate executive to read this book and make the leap to learn military tactics to run the best business possible. As many people know, the modern corporation and its management hierarchy came into popularity just after World War I when America solidified its place as a world power. The influence of the military might which prevailed over Europe, as well as the military hierarchy that came into being afterward, translated well into the corporate world of the 1920's forward, where as General Motors honcho of the era Alfred Steele succinctly said, "the business of America is business." The United States responded in kind with it's mentality that "if it's good enough for GM, it's good enough for America." All that said, this book hits the bull's eye with it clever insight into both the mind of an army general as well as a corporate titan. I recommend this book to anyone who realizes "it's a jungle out there" and that survivors must be as tough and fast as a speeding bullet. Run, don't walk, to get this book today to manage a better company.

Mission Accomplished.

This book is a succinct, poignant reduction of corporate dynamics, mapped against military metaphors we can all understand. It brings business, competition, office politics and other workplace trimmings to life with practical illustrations and thought-provoking parallels. The author takes us from the Heart of Darkness to the heart of the matter. An easy read, and ideal for a daily commute on your way to "war" and as a desk reference to fire up for a key meeting or conference call.