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Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management
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Building the Customer-Centric Enterprise: Data ... 0471319813 Book Cover

Building the Customer-Centric Enterprise: Data ...

By , ,
Edition Description

Strategies for leveraging information technologies to improve customer relationships With E-business comes the opportunity for companies to really get to know their customers--who they are and their buying patterns. Business managers need an integrated strategy that supports...

Edition Details
Format:Paperback
Language:English
ISBN:0471319813
Format: Paperback
Condition:
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9.79
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