Building Strategy from the Middle: Reconceptualizing Strategy Process

By Steven W. Floyd and Bill Wooldridge

This ground-breaking book reframes the perspective taken in most strategy research in two key ways: by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research. Part I reviews the existing literature in the strategy process, including recent literature on strategic renewal. Part II builds the theoretical basis for a middle level perspective, focusing on knowledge development, social network analysis and organizational trust. Part III moves from synthesizing existing research toward the development of a model for conducting research from a middle-level perspective.

• Format: Paperback
• Language: English
• ISBN: 0761906452
• ISBN13: 9780761906452
• Release Date: March 2000
• Publisher: Sage Publications, Inc
• Length: 216 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.5" x 6.0" x 8.9"