Building Strategic Relationships: How to Extend Your Organization's Reach Through Partnerships, Alliances, and Joint Ventures

By William H. Bergquist, David Meuel, Juli Betwee

Book Overview

Few organizations can afford all the specialized expertise and technology they need to respond nimbly to emerging needs, regardless of the type of clients they serve. As market demands grow increasingly complex and resources are strained, strategic alliances and joint ventures are becoming business as usual--not only within business sectors, but between them as well. When these alliances succeed, they open up whole new worlds for the participating partners: new products and services, new markets, access to resources, smarter ways of doing things. Building Strategic Relationships shows how successful alliances are launched, developed, and concluded--within the corporate world and between corporate entities and government or nonprofit institutions. The authors draw from more than two hundred interviews and seventy-five case studies of varied partnerships--including a customer-supplier alliance between a newspaper publisher and a newsprint supplier, a joint venture between a school district and a major accounting firm, and others--to provide perspective, guidance, and detailed case examples that will help progressive partners achieve their goals in all phases of partnership.

• Format: Hardcover
• Language: English
• ISBN: 0787900923
• ISBN13: 9780787900922
• Release Date: June 1995
• Publisher: Jossey-Bass
• Length: 272 Pages
• Weight: 0.15 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"

Customer Reviews

Very insightful and practical.

Easy to read and the most useful for people initiating alliances. Attention to the soft side of alliances is the most useful. Very few people deal with this critical aspect of alliances. My colleagues and I want to hear more from this author.

reveals the underlying principles of successful parthership

This is a thorough, well researched collection of case studies and best practices. Makes the case for why and how strategic, cross boundary relationships are the new models for doing business in todays marketplace.