BUILDING OTHERS UP. We have the most important article to sell. It's The Gospel - the Gospel News, which Paul aptly describes as "the power of God that brings salvation to everyone who believes. " Romans 1:16] How we sell it matters - especially with the enormous competing influences out there that are trying to drown our messages and frustrate the advancement of the Kingdom. Are we doing well connecting with the world and building the common ground needed to sustain the meaning and the understanding of our message? Is our message clear, reflecting the mind of Christ? Or, is it clustered by the traditions and rendered incoherent by our poor communication skills?Building Others Up presents a Christian perspective of communication that is listener-centric - a communication that seeks to benefit the listener and is committed to building him up according to hid needs. This approach is bound to change the face of communication and, with it, our world.
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