Building Cyberstores: Installation, Transaction Processing, and Management

By Martin A.W. Nemzow

Focusing on real world issues, this text explains how to leverage existing company data and integrate databases with websites for catalogue sales, data inquiries, transaction processing and delivery... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0079130909
• ISBN13: 9780079130907
• Release Date: January 1997
• Publisher: Computing McGraw-Hill
• Length: 522 Pages
• Weight: 2.38 lbs.
• Dimensions: 9.5" x 1.8" x 7.5"

Customer Reviews

Buy it! Best on the bookstore's shelf

This book is for those who are dealing with corporate-level, commercial web sites. I work at a Silicon Valley web commerce startup. I surveyed some 30 different commerce-on-the-web books. Nemzow is the best: it's hands-on (he describes what it takes, technically, to build a professional, corporate web site) and it's from a professional marketing point-of-view that techies often don't have. It's the best of both worlds. Lots of information, sources, etc., incl. CD.