Building Consumer Good Brands in China: From the Perspective of Enterprises from Western Countries

By Judith Frey

Inhaltsangabe: Abstract: Against the backdrop of the Western world's saturated and fatigued consumer goods markets, the evolving of China's new consumerism is probably among the most thrilling... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 383867944X
• ISBN13: 9783838679440
• Release Date: April 2004
• Publisher: Diplom.de
• Length: 148 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"