Building Bridges, Carving Niches: An Enduring Legacy

By Grace Loh, Tan Teng Lang, Goh Chor Boon

A ground breaking book chronicling the rise of the Oversea-Chinese Banking Corporation (OCBC) from its humble beginnings in the days of the Great Depression to its distinguished status among the world's top 500 banks. Recounts the unique business model that combined Chinese values with Western Management and transformed it from a dialect-based family concern into a modern innovative institution. Study also based on private collection of Tan Sri TanChin Tuan, who was instrumental in the transformation of the traditional family bank into a modern economic institution.

• Format: Hardcover
• Language: English
• ISBN: 0195940059
• ISBN13: 9780195940053
• Release Date: December 2001
• Publisher: Oxford University Press, USA
• Length: 320 Pages