Building Brands with Soul: A CMO's journey to humanising growth and creating lasting impact

By: Foo, Siew Ting

Building Brands with Soul distils the author's journey from an intern to a marketing leader committed to building lasting brands with soul.

Drawing from professional experiences at multiple successful global brands, this book showcases the pathways and the wholesome impact of building brands with soul, while adopting a human-centric approach to business growth. It highlights the importance of understanding and fulfilling human needs, blending creative vision with analytical rigour and fostering a growth mindset with trust. Through personal anecdotes, proven methods and practical advice, the author aims to inspire and equip future marketing leaders with a blueprint to create meaningful, impactful brands that resonate deeply with our markets and society.

• Format: Paperback
• Language: English
• ISBN: 9811756058
• ISBN13: 9789811756054
• Release Date: November 2024
• Publisher: Candid Creation Publishing
• Length: 190 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"