Building Brands on Purpose: A strategic marketing framework to win the hearts and minds of your team and customers, for life

by Chris Hogan

Purpose is the foundation for organisations that last - what's yours?

Profit alone won't safeguard your business from failure. To be successful long-term, you need to make an emotional connection with both your team and your customers. The best way to do this is by discovering, defining and consistently communicating your purpose.

Building Brands on Purpose uses the proven PROACTIVE framework to...

• Format: Paperback
• Language: English
• ISBN: 1781336024
• ISBN13: 9781781336021
• Release Date: July 2021
• Publisher: Rethink Press
• Length: 218 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"