Building Brand Without Mass Media

By Naresh Patel

"A product is something that is made in factory: a brand is something that is bought by a customer. A product can be copied by a competitor: a brand is unique. A product can be quickly outdated: a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3843385130
• ISBN13: 9783843385138
• Release Date: December 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 228 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"