Building Brand Trust: Discovering the Advertising Insights Behind Great Brands

By Josh McQueen

Book Overview

Josh McQueen resides in Mill Valley, California. During his twenty-eight years with the Leo Burnett Company, Josh was research director in London, regional research director of Australia-Asia, and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 147710500X
• ISBN13: 9781477105009
• Release Date: May 2012
• Publisher: Xlibris
• Length: 412 Pages
• Weight: 2.99 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"