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Building Brand Experiences: A Practical Guide to Retaining Brand Relevance
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Building Brand Experiences: A Practical Guide t... 0749481560 Book Cover

Building Brand Experiences: A Practical Guide t...

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Edition Description

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face.

In the past, many have responded with product or price-based competition, yet this can only propel a brand so far...

Edition Details
Format:Paperback
Language:English
ISBN:0749481560
Format: Paperback
Condition:
$
38.99
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