All Formats & Editions
Building Brand Communities: How Organizations S...
An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships....
Building Brand Communities: How Organizations S...
An authentic brand community is far more than a group working alongside one another or a list of customers connected to a brand on social media. Carrie Melissa Jones and Charles H. Vogl present practices used by global brands such as Yelp, Twitch, Salesforce, Airbnb, Sephora,...
Building Brand Communities: How Organizations S...
An authentic brand community is far more than a group working alongside one another or a list of customers connected to a brand on social media. Carrie Melissa Jones and Charles H. Vogl present practices used by global brands such as Yelp, Twitch, Salesforce, Airbnb, Sephora,...
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
