Building a Mail Order Business: A Complete Manual for Success

By William A. Cohen

Book Overview

Building a Mail Order Business Fourth Edition With more than 60,000 copies sold, this amazing manual has become a classic in its field-and rightfully so. Nowhere else will you find-in one book-so much valuable information on achieving success in the mail order business. Dr. Bill Cohen has drawn on his decades of experience testing, researching, and constantly refining the mail order techniques described in this invaluable guide. Building a Mail Order Business offers a virtual treasury of techniques and methods guaranteed to work in the real world of selling through the mail. You'll get practical advice and learn tricks of the trade that will get you started quickly, with the fewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide covers every aspect of the mail order business, from the basics of getting started to the details of product selection, preparing a marketing plan, copywriting, designing graphics, printing, protecting yourself from competition, telemarketing, and advertising through magazines, radio, and television. In addition, a handy appendix lists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mail order-what works and what doesn't, the most effective look in ads and mailing pieces, how to put together the most attractive offers, and much more. For entrepreneurs, direct marketers, business owners, and others eager to get into the mail order business, Building a Mail Order Business has proven itself to be an indispensable resource for the ideas, techniques, and expert advice that will lead to success.

• Format: Hardcover
• Language: English
• ISBN: 0471520829
• ISBN13: 9780471520825
• Release Date: May 1991
• Publisher: Wiley
• Length: 608 Pages
• Weight: 2.25 lbs.
• Dimensions: 9.4" x 1.7" x 6.3"

Customer Reviews

One of the very best mail-order books!

Out of all the over one hundred mail-order books I've owned, Dr. Cohen's is one of the very best, if not the best! A very veritable bible! Bill Cohen shall go down in history as one of the true giants of mailorderdom!

GREAT book for entrepreneurs and beginners alike

This book gives you an exact idea of what you can do to expand your business, if you an entrepreneur or give enough information to a fresh person to start his/her own business. This is a must buy book for people thinking of becoming self employed or those who have been in business for a long time and need to know the trends of the business world.

I wish I had this book when I got started.

Read my lips- "Do not attempt to start a Mail/Internet order business without this book." William A. Cohen does a great job telling you quite simply, what works, what doesn't, and why. This book has paid itself off 100 fold in the last week or so since I bought it. And no, I'm not exagerating. There were so many things in the book that seem so simple...and make you think, "Why didn't I think of that?" You are thinking..."okay, this must be the author's cousin or something." Trust me, this book is not like most of the 'make money fast' crap you see in book stores etc. William A. Cohen is real, honest, and full of knowledge he never should have let out. In summary, If someone ever asked me how I did well in the mail order business, I would mention this exact book among my thank you's. If I could, I would offer you a money-back guarantee out of my own pocket! Honest.