Building a Law Practice One Article at a Time: How to Master Thought Leadership and Expertise-Based Marketing Through Publications

By David A. Zetoony

This book covers the principles and context of expertise-driven marketing. It talks about and dispels myths about article writing, discusses the core principles that drive expertise-driven marketing, and identifies similarities between relationship-driven marketing and expertise-driven marketing. It also contains 8 fundamental rules of effective article writing and how to put them into practice.

• Format: Paperback
• Language: English
• ISBN: 1641057939
• ISBN13: 9781641057936
• Release Date: October 2021
• Publisher: American Bar Association
• Length: 225 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"