Building a Buzz: Libraries and Word-Of-Mouth Marketing

By Peggy Barber

Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0838910114
• ISBN13: 9780838910115
• Release Date: December 2009
• Publisher: ALA Editions
• Length: 112 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.3" x 8.4" x 10.7"