With more and more people seeking additional health care options and the increasing awareness of the benefits of Western medicine, the need and demand for private health care practices has risen dramatically. No longer is the trip to the traditional doctor at a hospital or clinic the automatic first choice for those seeking care. Build Your Own Thriving Health Care Practice is the first book to discuss the dynamics of starting and maintaining a successful practice. From advertising, to client intake, to financials, and office set up, this book serves as a step-by-step guide for those seeking to build a quality practice. With malpractice suits rising and the quality of health care declining, Sally McCain shows how to provide professional, ethical and beneficial health care to consumers to elevate the profession and increase the options for those seeking quality health care.
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