Build the Damn Brand: A Bulletproof Guide to Building Your Ecommerce Empire

By Lisa Jones

So you've launched and you've discovered it's harder than working for someone else... But you also know there's no going back.

You've got the brand. You've got the website. You're posting every day, refreshing the bank account at 11 p.m., and the numbers still won't move. You're working 60-hour weeks and still can't pay yourself properly.

Most days, you're not sure if you're behind or just tired.

You're not behind; you're inside the part that nobody warned you about.

Lisa Jones has been there. She built Ecoriginals from her kitchen table to a multi-million-dollar global brand, and sold it to the founder of Surfstitch. She mentored thousands of female founders through SHE-com. She has spent $250,000 figuring out what most ecommerce books leave out.

Build the Damn Brand is the playbook she wishes someone had handed her at 2 a.m., googling how to set up Shopify with a baby on her hip. It's the complete roadmap from idea to $50K-months written for the woman building it in real life.

Inside, you'll find:

The launch formula that ensures you validate before you spend a cent.The $50K-month systems that take you from kitchen table to scalable brand.The real numbers that nobody else will show you.Real stories of women who built their businesses from the ground up.

Whether you've got the idea in your notes app or you're stuck under the $50K ceiling and can't work out why, this book is your answer.

Build the damn brand.

• Format: Paperback
• Language: English
• ISBN: 1764561996
• ISBN13: 9781764561990
• Release Date: July 2026
• Publisher: Dean Publishing
• Length: 276 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"